TwentyFifty is a brand that doesn’t just participate in sustainable fashion—it owns it. Based in Amsterdam, they craft garments that wear their values on their sleeves, quite literally. Every piece has a story, every thread a journey. Their radical commitment to transparency is redefining how people engage with fashion, encouraging customers to see, feel, and experience every part of the production process from raw material to final product.

But for too long, that story stayed locked behind factory walls. Their challenge? Crack it open. Let customers see what’s real, not just what’s pretty. The question wasn’t "how do we show sustainability?" It was "how do we make people feel it?"

Most fashion brands sell a vibe. TwentyFifty sells truth. Our mission is to make that truth so vivid it’s impossible to look away. We didn’t want to "tell" the story of production, we wanted people to stand in it. Feel it. See every raw material’s journey, every production milestone, every choice that led to the final product in their hands. This was about flipping transparency from a "feature" into a visceral experience.

Transparency isn’t a trend for TwentyFifty; it’s a movement. Customers aren’t just buyers anymore. They’re part of the process, moving from "this is nice" to "I see what this means." Every garment becomes a conversation, a tangible link to its origins, inviting customers to see beyond the fabric and into the story it tells

Account Manager

Sebastian Degenhart

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Project Manager

Tijana Ostojić

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Design Lead

Amadeus Malmin

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Copywriter

Paula Espinosa V.

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UX Designer

Bartek Papież

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UX Designer Support

Marco Rinke

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Developer

Luis Henrique Bizarro