When they came to us, the product already had a solid foundation. What it needed was a fresh layer of design thinking—to clarify the brand, simplify the UX, and showcase a tool that deserves to be in every leadership toolkit.

OGSM.com was built around clarity—so we would need to build the brand identity to match. To communicate trust and authority without feeling distant, we would also need to leverage branding, strategy and development to create a brand that feels alive, accessible, and ready to scale.

Here's what we did:

• Strategy workshops
• Brand positioning
• UX/UI design
• Design system
• Web design (marketing site)
• Motion & interaction

With the refreshed brand and product experience live, OGSM.com has seen a noticeable uptick in demo requests and user engagement. But more than numbers, the redesign has sparked internal momentum—aligning the team around a vision that feels bigger, sharper, and future-ready.

Abigail Baccouche – UX/UI Designer

Barbara Mota – Webflow Developer