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Tree Filling Window

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Fashion

Tree Filling Window

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Project Type

UX/UI
Webflow Development

Deliverables

Website

Year

2024

Overview

The goal was to build a digital platform that could function both as a portfolio and an experience. Something minimal but emotional. Quiet but distinctive. A site that doesn't just present the work but lets you enter it. Something closer to a physical exhibition than a static webpage.

The Challenge

Tree Filling Window is a creative studio run by artists. When they came to us, they had a name, a few references, and a big vision; but no site, no structure, and no clear plan. They wanted a space that felt more like a gallery than a website. A place where the work could speak and the experience felt curated, calm, and intentional. Our job was to shape that into something real.

Our solution

We knew this couldn’t feel like a feed or a scroll. It had to feel like a room. One you could walk into and move through. We started with their references: Superstudio, Solange, Frank Ocean, Wolfgang Tillmans. Work that’s poetic, emotional, and grounded. We didn’t try to define one big concept. Instead, we showed them four visual sketches—four interpretations of their moodboard. That helped open the process and invite discussion. We let structure come from the references. We tested behavior, interaction, and form until it made sense

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Vertically Results

The Impact

Tree Filling Window now has a digital home. One that reflects how they think and work. One that is quiet, deliberate, and exact. They didn’t need bells and whistles. They needed a structure that could grow with them. A system they could update. A mood that fit. We gave them that. And we gave them control. This wasn’t just a website. It was a frame. A simple one. But solid enough to hold the work.

100%

Accessibility

100%

Best Practices

Verified by Google PageSpeed Insights, July 2024.

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Vertically Results

Who made it happen?

Elia Mangngi - Design Lead

Abigail Baccouche – UX/UI Designer

Barbara Mota – Webflow Developer

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